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icon Details   The source of health, black ginseng!
▣ Details
 
 
⊙ Increase in Capability, and Setup of a Network
> Setup of a network with governmental agencies, academies, laboratories and industries; Education on production, processing and marketing; Benchmark of internal and external cases; Holding of discussion meetings; Participation in workshops
> Management consulting and commercialization
 
⊙ Research and Development
> Development of new products with ginseng certified for GAP
> Development of designs to meet the new trend
> Securement of a distribution network with the partnership with a specific brand and conducting joint R&D and marketing
> Standardization of black ginseng products and of the manufacturing process
 
⊙ Public Relations and Marketing
> On-line marketing of black ginseng products
> Connection to communities (experiential marketing)
> Tour marketing and public relations (big cities)
> Production of products to meet global GAP standards, and cultivation of overseas markets
 
⊙ Construction of Processing Facilities
> Processing facilities are built to carve out new markets (the ginseng market has been in a keen competition and saturation)
> Participants are supported to build black ginseng processing facilities that they can new, high-end products and set the trend.
> Small packing facilities are supported as a solution to the market slump.