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icon Goal and Vision   The source of health, black ginseng!
Production of GAP Ginseng
- Specialize in black ginseng products made of GEUMSAN ginseng certified for GAP
- Differentiate this business from ginseng industries in other districts, and develop the local economy
Standardization of Black Ginseng Products
- Make GEUMSAN’s own black ginseng product that can be in conformity with ‘Ginseng Industry Act’ and lead the nation’s black ginseng industry
- Standardize the ingredients of black ginseng products, inspect the safety of manufactures, and apply strict standards
- Develop the designs of individual brands and co-brands, and produce high-quality products
Joint Marketing
- Found a profit-making corporation and build up a marketing system
- Make a web- and app-based mall with a co-brand
- Build up a marketing network linked to agritourism and festivals
- Connect to other companies and open up overseas markets
금흑
Processing Facilities
- Construct new processing facilities affiliated with the profit-making corporation
- Set up infrastructure to process GAP ginseng in accordance with GAP and GMP
- Build up a network among farmers, processors and distributors, purchasing raw ginseng
Based on the existing infrastructure and awareness of the ginseng industry in our county, a profit-making corporation will be founded to distribute black ginseng products, which aim at promoting the 6th GEUMSAN ginseng industry by producing products processed from black ginseng, developing packing designs, securing safety, setting up production facilities, marketing and conducting a healthy agritourism program as well as at vitalizing local economy.
Education and Networking
(Increase in Capability)
  • - Run a project team
  • - Educate GAP and GMP systems regarding black ginseng
  • - Consult about operation
  • - Open and run the homepage
Development and Processing
(Promotion of Growth)
  • - Establish the standards of black ginseng
  • - Formulate a manual of a black ginseng producing process
  • - Develop products and compensate the defects
  • - Expand public facilities
Raise in the Awareness of Black Ginseng
(Aggressive Marketing)
  • - Open a web- and app-based mall
  • - Web, App Shopping Mall
  • - Run an agritourism program, and conduct publicity activities
  • - Launch the project in cooperation with a conglomerate
  • - Cultivate Asian markets
  • - Develop storytelling

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